Objective:
The key goals of this project were:
- Increase online sales through promotional email campaigns
- Promote seasonal discounts, cashback offers, and coupon campaigns
- Improve customer engagement and brand recall
- Design high-converting, mobile-responsive email templates
- Automate campaigns using Salesforce Marketing Cloud
Email Design & Development
- Designed visually engaging email templates aligned with brand identity
- Developed fully responsive HTML email layouts
- Optimized emails for mobile devices (major traffic source)
- Included strong CTAs like "Continue Shopping", discount buttons & product previews
- Integrated dynamic product sections for better personalization
All templates were professionally coded and tested across multiple email clients.
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Client:Editslook
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Industry:Fashion & E-commerce
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Platform Used:Salesforce Marketing Cloud
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Service Provided:Email Marketing Strategy, Design, Development & Campaign Execution
Results Achieved
Email marketing became a consistent revenue-driving channel for Editslook.
- Increased website traffic from email campaigns
- Higher repeat customer purchases
- Improved click-through rates with product-based emails
- Strong brand recall through consistent design
- Better customer engagement during promotional periods